JOANNE RAPHAEL KATZ
Joanne began her career with an academic background in Law. This led her into the fascinating area of Intellectual Property and is a founder in the licensing industry in Africa, specializing in building brands and exploiting famous Copy Rights and Trademarks into various touch points such as television, consumer products, publishing, land based entertainment, advertising, sponsorship and promotions.
LICENSEE – PUBLISHING
Obtained the African rights to publish DC, Marvel, Warner, Disney and Harvey comics.
- Created ‘edutainment’ special print projects, where Spiderman taught kids that their bodies are their own and delved into the conspiracy of silence and deeper issues, advocationg the end to child abuse.
- Expanded her portfolio of Licensors to include Entertainment Studios like Universal, DreamWorks, Paramount and Children’s Television Workshop, MTV. SABN, Pokèmon and many others.
Introduced another licensing innovation, youth banking, creating Junior Bob and BOB T personal banking products for the segmented youth market.
CONSUMER PRODUCTS LICENSING
Creation and licensing of Edgars, the largest retailer in South Africa with rights to open 20 shop within shop universal retail concepts in Edgars stores, the largest retailer in South Africa.